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Working for digital marketing means advertising products or services through different online channels. You may specialize in social media or search engine optimization (SEO), and implement strategies to assist websites to rank high in Google searches to attract more visitors.

Collaboration skills are necessary since the role is often dependent on a team. You could be working on projects with designers, copywriters, or animators. You could also be required to research the competitors of your client, in order to understand which strategies work best for their business. Your responsibilities could include designing campaigns, consulting with clients, studying potential new digital marketing techniques and overseeing the performance of existing strategies to ensure they’re offering good value for money.

You might be working on short-term projects for business owners that need help creating their brand or an advertising campaign. You may also be working on long-term projects you are responsible for on behalf of a digital marketing agency. You can create and monitor their social media presence or oversee their website analytics.

You’ll be a good fit for a career in digital marketing if are empathetic, and can put yourself in the shoes of your audience to better understand their demands, needs, and challenges. Being flexible and able to learn and take feedback are important characteristics, too, since digital marketing is always evolving so you need to stay ahead of the trends. As you gain experience, you may decide to become a digital marketing manager or pursue an executive role.